Consisting of two days of high-level, practical discussion and real-time IP monetisation in action, the inaugural IP Business Congress, held in June 2008 in Amsterdam, was an event unlike any other in the IP calendar (click here for a full report).
Bringing together over 400 IP thought leaders from around the world, the Congress focused on why so many people describe intellectual property as the pivotal business asset of the 21st century.
Building on this extraordinary success, the next IP Business Congress, organised and hosted by Intellectual Asset Management (IAM) magazine, will be held at the Four Seasons Hotel in Chicago between 21st and 23rd June 2009. No one who has an interest in high-level IP value creation strategy will want to miss this event, which will include the CIPO Summit and the IP Hall of Fame gala dinner.
IAM CIPO SUMMIT
Traditionally seen as nothing more than a legal right and so best managed from the legal department, intellectual property is now emerging as a distinct business asset that should be a central concern of the boardroom and C-suite officers.
As senior executives begin to understand the potential in IP assets and other intangibles to enhance their companies' value propositions, so they are beginning to create new strategies to develop, build and exploit these assets to maximum effect. This is where the chief intellectual property officer (CIPO) comes in.
Creating the CIPO role is about taking intellectual property out of the legal department and giving one senior individual overall responsibility for all aspects of IP management within a company. In some businesses, CIPOs now sit in early when M&A is being discussed, when tax plans are being put together, when corporate finance is an issue; they are responsible for developing and managing procurement strategies, monetisation programmes, collaboration initiatives and litigation plans.
Put simply, if IP is an issue for their companies in any way, CIPOs have a major impact on the direction they decide to take. As a consequence, these individuals have full access to company boards and other senior officers.
Some companies have already appointed CIPOs; many others are developing plans to do the same. Those that have yet to consider the role in any detail will be forced to do so over the coming years.
The IAM CIPO Summit is a unique conference that specifically addresses the role and responsibilities of the CIPO and others who hold similar titles, such as vice-president of IP or head of IP; as well as CEOs, CFOs and general counsel who are looking to create a strategic IP function in their companies. Essentially, however, the CIPO Summit is aimed at anyone who has an interest in understanding more about what looks set to become one of the key C-suite job titles.
The CIPO Summit is designed to do three things:
- Explore how and why a strategic approach to intellectual property value creation, as represented by the CIPO position, helps companies to increase both tangible and intangible returns.
- Identify the regulatory and business challenges facing today's CIPOs, and explore the opportunities and dangers that these present.
- Understand how new commercial, economic and political dynamics will affect companies' IP management and monetisation programmes in the future.
Using IAM magazine's world-class corporate, legal and financial contacts, developed over five years as the world's pre-eminent IP business magazine, a faculty of speakers is being assembled to discuss the vital issues covered by these three broad areas. As with the 2008 IP Business Congress in Amsterdam, the faculty will comprise individuals in charge of IP at some of the world's most forward-thinking companies, global IP thought leaders and senior policy makers from North America, Europe and Asia.
Their unique insights and experiences, presented in both plenary and break-out sessions, will provide delegates with a thorough understanding of the principles that lie behind the CIPO position and the development of IP value creation strategies, as well as the challenges – actual and future – that IP-owning companies face.
Why you should attend
The IAM CIPO Summit is:
- Unique, because its focus is solely on IP as a business asset and how best it can be managed to extract maximum value.
- Unmissable, because IAM magazine is exceptionally placed to assemble an outstanding set of speakers and delegates who will bring experience, knowledge and insight to the issues that truly matter to IP-owning businesses and the people who manage corporate IP portfolios.
If you want to join the world's leading IP thinkers for two days of high-level debate on the issues that really matter in corporate IP value creation, then you cannot afford to miss this event.
IP HALL OF FAME
The IP Hall of Fame honours those who have made an outstanding contribution to the development of intellectual property law and practice. Devised and developed by IAM magazine, it identifies individuals who have helped to establish intellectual property as one of the key business assets of the 21st century. The aim is not only to acknowledge the vital role played by these innovators in fostering today's vibrant IP environment and ensuring its continued health, but also to show how central IP is to the global economy and to the wellbeing of people around the world.
The IP Hall of Fame welcomes new inductees on an annual basis. Via the nomination process, anyone in the global IP community can put forward a name to be considered by the IP Hall of Fame Academy, comprising all living IP Hall of Fame inductees and specially invited international IP thought leaders. A full list of Academy members can be found at www.iphalloffame.com.
On 22nd June 2009, the five individuals chosen for induction by the IP Hall of Fame Academy in 2008 will be honoured by past inductees, members of the Academy and IP Business Congress delegates. The inductees are:
- Jane Ginsburg - A highly influential academic and teacher who has written some of the most important IP-related books of modern times.
- Francis Gurry - Recently confirmed as the new Director-General of the World Intellectual Property Organisation and a key figure in the development of the WIPO Arbitration and Mediation Centre.
- Dolores Hanna - The first female president of the International Trademark Association and a highly influential figure in the development of trademark law and practice across the world.
- Michael Kirk - Recently retired as the Executive Director of the American Intellectual Property Association after 13 years of service. An outstanding advocate for IP both in the US and internationally.
- Niels Reimers - A former director of Stanford University's Office of Technology Licensing who developed the "marketing model", the predominant strategy used by US academic technology transfer enterprises.