The 21st century CIPO / Brand IP
23 Jun 2009

The 21st century CIPO

Results of qualitative research done on the profile, job description, responsibilities and per formance metrics of the chief intellectual proper ty officer, emphasising counter-intuitive models of the CIPO role and identifying how the IP community can best help to leverage the rise of the CIPO position.

Speakers:
 
Robert Sterne, Founding Director, Sterne, Kessler, Goldstein & Fox
Ron Laurie, Managing Director, Inflexion Point Strategy, LLC

Brand IP

It has never been more impor tant to make the positive case for intellectual proper ty as a business asset and a force for good, both inside rights-owning organisations and externally.

• Helping the boardroom to understand the importance of IP
• Setting the political agenda
• Tackling negative public perceptions of IP

Moderator:
 
David Kline, IP Communications Consultant, David Kline Productions
 
Speakers:
 
Horacio Gutiérrez, Corporate Vice President and Deputy General Counsel of IP and Licensing, Microsoft
Caroline Kamerbeek, Director of Communications, Philips Intellectual Property & Standards
Marcella Watkins, Managing Counsel, IP, Shell Oil Company

Download audio (94.77 MB)