Aligning IP and business strategy
22 Jun 2009

One of the keys to securing maximum per formance from IP assets is to ensure that corporate IP management and exploitation strategies gel with the company’s overall business vision. This session explores how to ensure this happens.

• Identifying the issues
• Spotting the opportunities
• Making the case internally
• Practical examples from companies that have done it

Moderator:
 
Robert Goldman, Principal, CRA International
 
Speakers:
 
Pat Toole, General Manager, Intellectual Property, IBM Corporation
Sherry Knowles, Senior Vice President and Chief Intellectual Property Counsel, GlaxoSmithKline
Pat Kennedy, Founder and Chief Executive Officer, Cellport Systems

Download audio (49.18 MB)