Creating IP value
23 Jun 2009

In a challenging economic environment, IP assets must be made to work harder than ever. And there is so much more to IP value creation than straight monetisation. If IP and business goals are successfully aligned, it can lead to greater strategic flexibility, potential cost savings and an overall increase in shareholder value.

• What IP value means
• Different value creation models
• How value-creating opportunities can be identified and maximised
• Measuring value-creation success
• The importance of communication

Moderator:
 
David Brown, President, IP Solutions, Thomson Reuters
 
Speakers:
 
Marshall Phelps, Corporate VP for IP Policy and Strategy, Microsoft
John Squires, Former VP and Chief Patent Counsel, Goldman Sachs
Damon Matteo, VP and Chief Intellectual Proper ty Officer, Palo Alto Research Center
Ruud Peters, CEO, Philips Intellectual Proper ty & Standards
Carl Horton, Chief IP Counsel, GE

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