The state of play
22 Jun 2009

IP owners looking to exploit IP rights in difficult economic times are constrained by the legal, political and financial realities of the markets in which they operate. This session focuses on five key jurisdictions, their IP environments, how these may develop and the effects that change may have on IP value creation.

• China
• Europe
• India
• Japan
• United States

Moderator:
 
Mark Esper, Executive Vice President, Global Intellectual Property Center, US Chamber of Commerce
 
Speakers:
 
Ian Harvey (China), Chairman, Intellectual Property Institute
Ciarán McGinley (Europe), Head of the Controlling Office, European Patent Office
Shamnad Basheer (India), Ministry of Human Resource Development Professor in IP Law, National University of Juridical Sciences
Philip Parker (Japan), President and CEO, PJ Parker & Co
Todd Dickinson (US), Executive Director, American Intellectual Property Law Association

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Aligning IP and business strategy
22 Jun 2009

One of the keys to securing maximum per formance from IP assets is to ensure that corporate IP management and exploitation strategies gel with the company’s overall business vision. This session explores how to ensure this happens.

• Identifying the issues
• Spotting the opportunities
• Making the case internally
• Practical examples from companies that have done it

Moderator:
 
Robert Goldman, Principal, CRA International
 
Speakers:
 
Pat Toole, General Manager, Intellectual Property, IBM Corporation
Sherry Knowles, Senior Vice President and Chief Intellectual Property Counsel, GlaxoSmithKline
Pat Kennedy, Founder and Chief Executive Officer, Cellport Systems

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Creating IP value
23 Jun 2009

In a challenging economic environment, IP assets must be made to work harder than ever. And there is so much more to IP value creation than straight monetisation. If IP and business goals are successfully aligned, it can lead to greater strategic flexibility, potential cost savings and an overall increase in shareholder value.

• What IP value means
• Different value creation models
• How value-creating opportunities can be identified and maximised
• Measuring value-creation success
• The importance of communication

Moderator:
 
David Brown, President, IP Solutions, Thomson Reuters
 
Speakers:
 
Marshall Phelps, Corporate VP for IP Policy and Strategy, Microsoft
John Squires, Former VP and Chief Patent Counsel, Goldman Sachs
Damon Matteo, VP and Chief Intellectual Proper ty Officer, Palo Alto Research Center
Ruud Peters, CEO, Philips Intellectual Proper ty & Standards
Carl Horton, Chief IP Counsel, GE

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The 21st century CIPO / Brand IP
23 Jun 2009

The 21st century CIPO

Results of qualitative research done on the profile, job description, responsibilities and per formance metrics of the chief intellectual proper ty officer, emphasising counter-intuitive models of the CIPO role and identifying how the IP community can best help to leverage the rise of the CIPO position.

Speakers:
 
Robert Sterne, Founding Director, Sterne, Kessler, Goldstein & Fox
Ron Laurie, Managing Director, Inflexion Point Strategy, LLC

Brand IP

It has never been more impor tant to make the positive case for intellectual proper ty as a business asset and a force for good, both inside rights-owning organisations and externally.

• Helping the boardroom to understand the importance of IP
• Setting the political agenda
• Tackling negative public perceptions of IP

Moderator:
 
David Kline, IP Communications Consultant, David Kline Productions
 
Speakers:
 
Horacio Gutiérrez, Corporate Vice President and Deputy General Counsel of IP and Licensing, Microsoft
Caroline Kamerbeek, Director of Communications, Philips Intellectual Property & Standards
Marcella Watkins, Managing Counsel, IP, Shell Oil Company

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