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Day 1 - Sunday 24th June
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18:00 - 20:00
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Welcome drinks at Hotel Cascais Miragem
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Day 2 – Monday 25th June
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07:30 - 08:45
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Breakfast
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08:45 - 12:30
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Plenary sessions
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08:45 - 09:00
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Welcome from IPBC chairman
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09:00 - 10:30
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The tipping point
These are interesting times in the IP world. Major legal reforms, high-profile litigation and multi-billion dollar transactions
mean that Intellectual property has never been more prominent. So, what happens next?
- Patent reform in the United States and Europe
- Auctions, deals and court cases
- The view from the trademark and copyright worlds
Moderator:
Bruce Berman, Chief Executive Officer, Brody Berman Associates
Speakers:
David Brown, IP Solutions, Thomson Reuters, President
Antonio Campinos, OHIM, President
Benoît Battistelli, European Patent Office, President
John Veschi, Nortel Networks, Chief IP officer
Thomas J Filarski, Licensing Executives Society (USA and Canada), President
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10:30 - 11:00
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Coffee break
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11:00 - 12:30
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Outside looking in
Intellectual property does not exist in a vacuum. A variety of stakeholders have a significant interest in understanding
how the value of this crucial corporate asset can be maximised.
- The C-suite perspective
- The investor perspective
- The SME perspective
Moderator:
Severin de Wit, IPEG Consulting, Founder
Speakers:
Ross Morgan, Compact GTL, Commercial manager
Philippe Braidy, CDC Enterprises, President
Ben Wolff, Pendrell Corporation, Chief executive officer
Edward Balassanian, Balassanian Enterprises, Founder and chief executive officer
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12:30 - 14:00
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Lunch
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14:05 - 17:40
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Breakout sessions
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14:05 - 15:35
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Breakout 1
Investing in IP
There are now more ways than ever in which
investors can choose to get involved in
IP-based businesses of all kinds.
- Patent monetisation models
- Publicly listed IP businesses
- Private equity perspectives
Europe’s changing market
An EU patent and court are all set to be agreed,
which means that major change is in the air in
Europe. With this come both opportunities and
dangers.
- The new transnational EU patent system
- Implications for IP owners
- The prospects for NPEs
Inside Brazil
With a fast-growing economy and rising
affluence, IP owners from across the world
are looking to get more involved in the
Brazilian market.
- Understanding Brazil’s IP market
- Brazilian industry’s point of view
- The experiences of overseas IP owners
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15:35 - 16:05
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Coffee break
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16:10 - 17:40
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Breakout 2
Monetisation models in biotech and pharma
While most discussions around IP
monetisation focus on the high-tech sectors,
there could be significant opportunities in the
life sciences industries too.
- Litigating and monetising life sciences patents
- Creating a life sciences patent exchange
- International perspectives
The new US patent landscape
The US IP ecosystem is evolving. Legislative
reform and key judicial decisions have had a
significant impact on patent licensing and other
forms of value creation. New strategies and
tactics are required to generate optimum
returns, protect market share and shut out the
competition.
- How life has changed for NPEs
- Life after patent reform
- New strategies for operating companies
China challenges
There is more to China than counter feiting
and piracy; the emergence of a new patent
superpower in Asia has profound
consequences.
- The national IP strategy explained
- Successful brand protection
- The growing patent transactions market
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Evening
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IP Hall of Fame Gala Dinner, Casino Estoril
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Day 3 – Tuesday 26th June
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07:30 - 08:45
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Breakfast
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08:45 - 12:30
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Plenary sessions
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08:45 - 09:00
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Welcome from IPBC chairman
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09:00 - 10:30
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The IP route to recovery
In times of economic uncertainty, what role can IP and other types of intellectual asset play in generating business
activity and delivering growth?
- Building IP-based economic policy
- IP in M&A deals from the banking/investment perspective
- New markets, new geographies
Speakers:
Kenan Jarboe, The Athena Alliance, President
Ronald Zink, Microsoft Corp, Chief operating officer, European Affairs
Jorge Avila, Brazilian Patent and Trademark Office, President
Jeffrey Hardy, BASCAP, Director
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10:30 - 11:00
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Coffee break
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11:00 - 12:30
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The future of large IP acquisitions
Intellectual property has become front page news in the business press, with a range of high profile stories creating headlines. Some are talking of a bubble, others believe it is the start of a new age for IP deal-making.
- Corporate views on the IP acquisitions marketplace
- IP in M&A deals from the banking/investment perspective
- New markets, new geographies
Moderator:
Peter Holden, Coller Capital, Head of IP Investment Group
Speakers:
Ruud Peters, Philips, Executive vice-president and chief IP officer
Naveen Nataraj, Evercore, Senior managing director
Brian Hinman, InterDigital, Vice-president, IP and licensing
David Descoteaux, Lazard, Managing director
Paul Ryan, Acacia Research Corporation, Chairman and chief executive officer
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12:30 - 14:00
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Lunch
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14:05 - 17:40
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Breakout sessions
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14:05 - 15:35
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Breakout 1
Damages compared
How damages in patent cases are calculated varies from country to country. This has significant consequences for all patent owners, whatever business models they employ.
- The operating company perspective
- The non-practising entity perspective
- The expert’s perspective
Up in the cloud
Cloud computing is taking off around the world.
This poses a number of practical and strategic
IP problems for the companies using it.
- How companies are coping
- Detecting infringement
- Protection strategies
The IP reality gap
In many industries IP is not even in the top five items on the agenda. This raises a very important question: if IP is so crucial, why is it orphaned in so many businesses?
- Are non-believers in the power of IP really at a disadvantage?
- Are IP advocates too often blind to traditional motors of business growth?
- Placing IP in the proper perspective within business decision making
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15:35 - 16:05
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Coffee break
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16:10 - 17:40
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Breakout 2
Cash is king
Buying and selling IP has moved further up
the corporate agenda over the last year.
There are a range of issues to consider when
looking to secure the best deal.
- Giving buyers what they want
- Valuation imperatives
- Portfolio assessment
Increasing brand value and corporate innovation
While often omitted from the debate on value creation, the strategic use of trademarks can both increase patent value and foster innovation.
- Leveraging trademarks to increase the value of patents
- Empirical attempts to link trademarks and innovation
- Defining the right strategy for your organisation
The strategic route to success
To maximise the value of their intellectual
property, rights owners need an effective IP
strategy that encompasses creation,
management and exploitation, and is fully
integrated into the overall business.
- It’s not just patents
- Strategies for SMEs
- Benchmarking success
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