IP in hard times
The economic going continues to be tough. At times such as these, businesses need to focus on core assets and squeezing as much from them as possible. Over recent years, IP has emerged as one such asset and, as a result, monetisation, deal-making, financings and other forms of IP value creation are on the rise. Now the onus is on company boards, in-house IP functions and investors to keep on delivering results.
Programme highlights
Strategic insights
Monday 10th June 11:00 - 12:30
A groundbreaking, interactive session using an innovation games format to explore strategic approaches to IP value creation, involving corporate leaders, intermediaries and delegates.
- Unique, real-time perspectives
- Inside the decision-making process
- Sector attitudes compared
IPBC Debate 1 – Patent reform in the US
Monday 10th June 14:05 - 15:35
Opposing teams to debate the following motion: “This house believes that the America Invents Act should be a legislative line in the sand and that no more reform of the US patent system is needed.”
- The extent of patentability
- Looking at litigation
- Quality over quantity
Measuring success
Monday 10th June 14:05 - 15:35
Whether in-house IP departments are cost or profit centres is a perennial question. One way to find answers is to demonstrate the value they bring.
- More than monetisation
- The importance of benchmarking
- Focus on valuation
The changing face of the IP market
Monday 10th June 09:00 - 10:30
In hard times only the strong survive: the biggest innovators are the biggest winners. Investors, technology leaders and senior industry observers discuss how the market for IP assets is evolving and the implications for stakeholders of every kind.
- Investment opportunities
- New players, perspectives and horizons
- Monetisation and beyond
Antitrust angles
Monday 10th June 16:10 - 17:40
Competition and antitrust authorities around the world are focusing increasingly closely on IP. The decisions that they take will have profound consequences for the market.
- Privateers, NPEs and antitrust
- The future for FRAND-based litigation
- Key standards-setting developments
A new value creation framework for biotech and pharma
Monday 10th June 16:10 - 17:40
There is potential for life sciences patents to be monetised to create new products, companies and jobs, but it depends on the strategies that rights owners adopt.
- Unlocking unused IP value at large life science companies
- Current issues in monetising university life science IP
- Statutory or tax laws to enhance incentives
Tomorrow’s IP
Tuesday 11th June 09:00 - 10:30
Technologists and research leaders explore technologies that are being developed today that will profoundly influence society, markets and IP in the years to come.
- Key technologies moving from lab to market over coming years
- How todays' technology efforts approach societal and business challenges
- Lessons learned from past successes and failures
CIPO masterclass
Tuesday 11th June 11:00 - 12:30
A panel of chief IP officers answers questions about how to deal with the day to day and strategic challenges of creating, demonstrating and communicating IP value both internally and externally.
- Revenue generation and/or value creation
- Operating in complex markets
- Talking to the C-suite and investors
IPBC Debate 2 – CIPO issues
Tuesday 11th June 14:05 - 15:35
Opposing teams to debate the following motion: “This house believes that the only way that chief IP officers can do their jobs as effectively as possible is to report directly to the CEO”.
- Different rules in different industries
- Taking the role outside the legal function
- The CEO as chief IP officer
Investment and deal making
Tuesday 11th June 14:05 - 15:35
IP-based transactions continue to grab the headlines. What kinds of deal are being done? How are they being put together? Is investor interest sustainable?
- The big deals of 2012/13
- Is the bubble deflating and does it matter?
- Where the money is coming from
On the shoulders of giants
Tuesday 11th June 16:10 - 17:40
Insights from successes and failures of past IP transactions can provide a firmer foundation for gaining the most from IP assets.
- IP protection tactics from the field
- Negotiating to your advantage
- Small things that add up to maximum shareholder value
Opportunities beyond the US
Monday 10th June 14:05 - 15:35
The market for patent rights has grown at a rapid rate in the US, but further afield progress has been less certain. Is that beginning to change?
- What a unitary patent means for the EU
- IP investment vehicles in Europe
- The rise of Asia’s patent funds
Beyond patents
Tuesday 11th June 16:10 - 17:40
Although patents grab most of the attention, other types of IP also offer significant monetisation and value creation opportunities.
- Making money from content
- Building on brands
- Focus on trade secrets
Using your IC to enhance your IP
Tuesday 11th June 14:05 - 15:35
Getting the most value out of your IP often requires concomitant utilisation of other forms of intellectual capital (IC).
- Knowing your IC - what you have
- Finding the gaps - what you need
- Getting your IC and IP to work together
Strategic priorities
Tuesday 11th June 16:10 - 17:40
Although some believe that patents are the foundation on which innovative, technology-based companies should be built, others are not so sure.
- A slowing rate of start-up patenting
- Alternative IP routes to security
- The venture capital view
Evolving monetisation models
Monday 10th June 16:10 - 17:40
The range of options available to rights owners looking to maximise the revenue-generating potential of their patents through either sale or licensing has never been greater.
- Creating an attractive portfolio
- The developing marketplace
- Working with intermediaries
