IP Equals Money
The Overview
In recent years China has emerged as a global player in intellectual property. Not only are more patent and trademark applications filed there than anywhere else in the world, but IP litigation has also exploded in the country, with close to 60,000 cases being filed before first instance courts during 2011. Internationally, Chinese companies are also becoming increasingly active in seeking, acquiring and exercising IP rights. All this is taking place as the Chinese government makes clear that it sees intellectual property as a fundamental tool in the creation of an innovation-based economy and in ensuring sustainable growth.
It is against this background that, in early December, The IP Media Group will be holding the first IP Business Congress (IPBC) designed specifically for a Chinese audience. While there are already many IP events in China that deal with domestic and international legal issues, until now none have focused on how rights owners can strategically use intellectual property to create internal and external value. IPBC China will fill that gap. With a focus on the theme of “IP equals money”, IPBC China will explore cutting-edge issues in IP value creation - ranging from how to build an effective in-house IP function, through the various ways in which intellectual property can be monetised, to the growth of IP-based investment opportunities. The speaking faculty will comprise thought leaders from domestic and international companies, as well as investors, aggregators and intermediaries. Their brief will be to provide Chinese IP owners with best-practice advice on how they can use their rights to drive bottom-line returns, increase shareholder value, secure greater operational flexibility and access the financial markets; as well as to outline the opportunities, challenges and pitfalls they face when they take their intellectual property abroad.
Using the tried and tested formula of morning plenary sessions and more detailed afternoon breakouts, IPBC China will explore the kinds of themes that have established the IPBC as the world’s pre-eminent event on the business of intellectual property. For Chinese companies, as well as those seeking to do business with them, this will be a unique opportunity to discuss and debate how intellectual property can be placed at the heart of corporate decision making, and the many benefits that doing so can bring.
The Background
The first IP Business Congress (IPBC) China will be hosted by Intellectual Asset Management (IAM) in Beijing’s premier conference venue, the five-star JW Marriott, from December 2nd to 4th 2012.
Over the last five years, the global IPBC has established itself as the forum for senior thought leaders who specialise in the business of intellectual property to come together to discuss cutting-edge issues around IP value creation. In these uncertain times, such an agenda is more relevant than ever.
Previous global IPBCs in Amsterdam (2008), Chicago (2009), Munich (2010), San Francisco (2011) and Lisbon (2012) have clearly demonstrated that an event which brings together high-level attendees and speakers from the corporate, political, advisory and financial sectors to discuss the cutting-edge issues in IP and intellectual capital value creation will attract high-level delegates from around the world.
At a time when an ever- growing number of organisations understand that their intellectual capital is a crucial strategic asset, the IPBC has firmly established itself as the world’s pre-eminent business-related IP event. This was never more apparent than when the attendees at the IPBC in San Francisco in June 2011 were invited to remotely ring the closing bell on the New York Stock Exchange from the networking centre of the conference.
To register, click here.
The Host
Intellectual Asset Management (IAM) is universally acknowledged as the world’s leading IP business publication. IAM was launched in July 2003 to address the need for organisations to maximise the value of their IP and other intangibles, and to examine the strategies they can put in place to do this. IAM is unique because it treats IP as a business asset and tool rather than simply as a legal right. With this unequalled appeal to the boardroom, IAM has firmly established itself as the only IP publication that many senior corporate executives read regularly.
Using our world-class corporate, financial, intermediary and legal contacts, a faculty of speakers is once again being assembled for the IPBC China 2012. It will be made up of individuals in charge of IP at some of the world’s most forward-thinking companies, both large and small, Chinese and international; global IP thought leaders; and senior policy makers from around the world. Their unique insights and experiences, presented in both our plenary and breakout sessions, will provide delegates with a thorough understanding of the principles that lie behind the development of IP value creation strategies, as well as the many challenges – actual and future – that Chinese IP-owning companies face.
To register, click here.
The Delegates
The IPBC China in Beijing is focused on two key groups: chief IP officers, heads of intellectual property or their equivalents at major Chinese enterprises; and their counterparts at the major multinationals. Alongside these corporate attendees will be leading IP investors, aggregators, intermediaries, and international regulators.
The IPBC format works because the event brings together the most senior representatives from across the IP industry - not just to discuss IP business, but to do IP deals.
The China IP Champions & Gala Dinner
IP departments within Chinese corporates, and the assets they must manage, are rapidly developing. The drive to shift from “Made in China” to “Designed in China” is a key goal of the Chinese government’s 12th five-year plan. Ensuring that there is the expertise to develop, manage, commercialise, and generally create strategic value from intellectual property within Chinese corporates is at the core of this policy.
In the lead-up to the IPBC China, the Intellectual Asset Management (IAM) editorial team is undertaking a breakthrough research project to identify what we are terming the China IP Champions – the Chinese corporates and other institutions that employ best practices to ensure that they maximise the potential of the intellectual property they create and own. All members of the China IP Champions will prioritise the development and roll-out of world-class IP strategies designed to enhance their overall offerings. In other words, they will be China’s IP value creation leaders. To the best of our knowledge, this is the first time that such research has been undertaken in China. And as the acknowledged world leader in the provision of business-related IP information, IAM is uniquely placed to do it.
The research process is running until early September and includes both a quantitative and qualitative angle. From the qualitative side, we will be interviewing leading individuals from across the Greater China and international IP management and commercialisation community. For further information please contact dcole@theipmediagroup.com
IAM will be inviting senior representatives from each company named in the China IP Champions to attend the IPBC China and to be guests of honour at the event’s Gala Dinner. We anticipate significant interest in the announcement of the China IP Champions from both a local and international perspective, as the research will recognise the rapid developments and achievements that Chinese enterprises are making across the IP field.
We look forward to seeing you in Beijing in December.
To register, click here.
Joff Wild
Editor, IAM
www.iam-magazine.com
