In recent years China has emerged as a global player in intellectual property. Not only are more patent and trademark applications filed there than anywhere else in the world, but IP litigation has also exploded in the country, with close to 60,000 cases being filed before first instance courts during 2011. Internationally, Chinese companies are also becoming increasingly active in seeking, acquiring and exercising IP rights. All this is taking place as the Chinese government makes clear that it sees intellectual property as a fundamental tool in the creation of an innovation-based economy and in ensuring sustainable growth.
There is a lot more to creating IP value inside a business than straight monetisation. Businesses must understand this in order to maximise the potential of the IP assets they own.
- What IP value means
- Using IP assets and strategy to create shareholder value
- Measuring and communicating IP value
A growing number of companies believe that the role of the chief IP officer (CIPO) is crucial in their ability to create sustainable strategic benefits from their intellectual property.
- How and why CIPOs create value
- The key skills and attributes that a CIPO needs
- Perspectives from different industries
There are many reasons why it is important to understand how much intellectual property is worth. But valuing it is not an easy proposition.
- Different valuation techniques
- When to do a valuation
- Why valuation matters
There are significant opportunities for patent owners in the United States; but for the unwary and badly prepared, there are also considerable dangers.
- The International Trade Commission
- Implications of the America Invents Act
- Successful litigation strategies
Non-practising entities (NPEs) are a fact of life that companies in many industries cannot afford to ignore. Although they are usually portrayed as a threat, it does not have to be that way.
- Different NPE business models
- Defensive patent aggregation
- Working with NPEs
When it comes to patents, the European Union is far from being a single market. It is vital to know what is happening and where in order to stay ahead of the game.
- The proposed EU patent and patent court
- Litigating in Europe
- Customs and other enforcement authorities
As intellectual property becomes an increasingly liquid asset, there are a growing number of options for companies looking to buy and sell patents.
- Public and private auctions
- Getting deals done
- IP-led M&A transactions
A growing number of Chinese companies are embracing the strategic value of intellectual property and have developed world-class IP management operations as a result.
- Building a strong in-house IP team
- Taking IP out of China
- Integrating IP into overall corporate strategy
An increasing number of deals being done in Asia have IP at their heart. And as more Asian entities latch onto the power of IP, volume is set to increase.
- Deal structure
- The corporate perspective
- Future trends
Licensing is an effective way to monetise an IP portfolio, while licensing-in intellectual property can be a cost-effective alternative to major R&D investments.
- Building an effective licensing programme
- The keys to successful licensing-in
- Top negotiation strategies
There are many sources of third-party expertise available to IP owners seeking to build an effective IP strategy. The trick is to identify the best-in-class options.
- The options available
- The questions to ask
- Understanding the potential drawbacks
Traditional models of IP creation and exploitation are changing. Options that were not available a few years ago now are.
- Relying on trade secrets
- Open innovation and collaboration
- Intellectual capital