Sponsors
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Intellectual Asset Management (IAM) is a unique publication which focuses on the many ways in which intellectual property and intangible assets can be used to create corporate value. In-depth articles, case studies, interviews and surveys, as well as a widely read blog, provide a high-level corporate readership with cutting-edge insights into how intellectual property and other intangibles can be used to create strategic advantage, build shareholder returns, generate bottom-line revenue and gain greater leverage in the financial markets.
IAM magazine was launched in July 2003 and, with its unequalled appeal to the boardroom, has established itself as the only IP publication that is principally read on a regular basis by senior corporate executives.
The magazine is topical, timely and continually thought provoking for its subscription-based readership. Editorial quality and integrity are paramount. The quality of the editorial is guaranteed by an in-house team, based in London and Hong Kong, with long-established journalistic track records in the specialist IP and business press, including on titles such as the Wall Street Journal and the Financial Times. In each issue a number of articles are also commissioned from leading figures in the IP business world. Overall support is provided by an editorial board which includes legendary IP monetisation pioneer Marshall Phelps, Philips IP & Standards CEO Ruud Peters and Scott Frank, president of AT&T Intellectual Property.
IAM also publishes a weekly email which has over 14,000 subscribers. It comprises a summary of the magazine’s popular blog and jurisdiction-based international reports from leading law firms. The website hosts a fully searchable archive of all articles and supplements published since 2003, plus an events section and the blog.

Platinum sponsor
Transpacific IP is a leading IP management and consulting firm that specialises in acquiring, managing and licensing patent portfolios.
With offices across Asia, Transpacific IP is one of the largest and most well-established IP management and consulting firms in the region. We have over 80 employees, including patent engineers, technical analysts, attorneys and business specialists. Our in-house team is supported by over 100 external consultants and advisers, who are experts in specific technology fields and/or leaders in the business world.
Transpacific IP’s full range of services includes strategic IP services, IP portfolio management, transaction services, patent development services, commercialisation and infrastructure set-up and training. We have also built up domain know-how across a range of technology fields, including consumer electronics, computer software/hardware, wireless communications, semiconductors and biomedical sciences.
With appropriate IP management, a firm’s IP portfolio is a valuable strategic and financial asset. We help our clients to determine what technologies to acquire to give them freedom to operate and to position themselves for future success. In addition to helping to realise the true value of their IP, proper IP management mitigates the significant costs of maintaining IP portfolios. At Transpacific IP, we help our clients to protect and capture the value of their IP in a cost-effective manner. For clients that wish to manage their IP in-house, we help our clients to set up an efficient IP infrastructure or improve existing processes, to enhance their ability to manage and generate greater value from their IP assets.
Tapping on our global network of domain, business and scientific experts, we uncover hidden opportunities and provide strategic guidance and operational support through every step of the IP commercialisation process. Clients can leverage on our global network to reach a larger pool of potential licensing and strategic partners, maximising the benefits of their R&D efforts and IP assets.

Gold sponsors
Ovidian is a wholly owned subsidiary of Pendrell, an IP investment and business advisory firm that partners with top technology companies from around the world on a wide variety of IP opportunities. The Ovidian team includes experts in intellectual property, innovation and business matters who have worked extensively for decades with the world’s leading technology companies and world-renowned universities.

Edwards Wildman is a full-service law firm of 625 attorneys across three continents. Its IP and licensing groups have over 150 lawyers in the United States, United Kingdom, Hong Kong and Japan. Intellectual property has enormous commercial potential and the firm’s team of patent, trademark, licensing, technology and litigation professionals help businesses to realise that potential.
In addition to patent and trademark prosecution, counselling and enforcement, clients turn to the firm for strategic advice and agreements across the complete spectrum of IP commercialisation. This includes the purchase, sale and assignment of IP assets, in-licensing and out-licensing of technology, R&D collaborations and joint ventures. The firm also advises on digital content, brand licensing, media contracts, outsourcing, franchising and software licensing. Skilful deployment of intellectual property can bring in additional revenue, enable financing and increase enterprise on exit. Edwards Wildman is here to help with making the most of IP asset value.

Kenyon & Kenyon LLP has a record of successfully enforcing and defending IP rights for some of the world's best-known corporations. As one of the largest and oldest full-service IP law firms in the United States, we represent a worldwide clientele in all IP-related matters, such as litigation, prosecution, licensing and counselling services for patents, trademarks, copyrights, trade secrets, unfair competition, false advertising, antitrust and international trade. Kenyon is regarded as a firm of choice in various IP areas by reputable legal reference guides, which base their rankings on reviews provided by our clients and peers. Such guides include Chambers Global, Chambers USA, Legal 500, Managing Intellectual Property, PLC Which Lawyer? Yearbook and IP Law & Business. For more information, please visit www.kenyon.com.

Tsai, Lee & Chen is a top-tier IP law firm in Taiwan. The firm is based in Taipei, with 100 IP professionals. It covers all aspects of IP law practice, including prosecution, portfolio management, licensing, arbitration, litigation, unfair competition, procurement and strategy consultation.
The firm’s expertise encompasses the fields of semiconductors, consumer electronics, TFT-LCD technology, LED technology, computer hardware and software, telecommunications, biochemicals, pharmaceuticals, mechanical and electrical engineering, business methods and information technology. The firm has demonstrated sophistication in both offensive and defensive IP strategies.
With a team of elite professionals who can practise across China, Taiwan and the United States, Tsai, Lee & Chen has successfully helped many Fortune 500 corporations to bridge the gap of patent protection between their home jurisdiction and the Greater China region.

Haseltine Lake is a specialist European IP firm providing advice on all aspects of European patents, trademarks, designs and copyright, as well as on IP litigation and enforcement.
With offices in the key European IP jurisdictions of London, Munich and The Hague, and with teams of very experienced, high-calibre attorneys in each location, Haseltine Lake is ideally positioned and resourced to provide a truly pan-European service. The firm’s clients include Fortune 500 and FTSE 100 companies, as well as innovative small and medium-sized enterprises and leading universities worldwide.
Haseltine Lake also has a representative office in Guangzhou, China, which provides an important liaison and information resource for corporate clients in China.

Rouse is a world-class IP services firm primarily focused on the emerging markets of Asia and the Middle East, with a leading niche UK IP practice. We have a team of more than 500 working in 17 offices around the world to provide the full range of IP services – from IP litigation and enforcement services to patent and trademark portfolio management and licensing and commercialisation.
With over 200 staff members and four offices in Beijing, Shanghai, Guangzhou and Hong Kong, Rouse China is renowned for its innovative services, which include CIELA: China IP Litigation Analysis, a unique litigation analysis tool (www.ciela.cn). Rouse China received the China Law & Practice China IP Firm of the Year award in 2008, 2009, 2010 and 2011, the Managing Intellectual Property Foreign Firm of the Year award in 2009, 2010 and 2012, and an International Law Office Client Choice Award in 2010.

UBM TechInsights is the pre-eminent firm for the provision of sophisticated information and advice to technology companies. Our foundation of technical expertise and analysis tools, combined with years of experience on all aspects of the IP/technology lifecycle, allows us to deliver the highest ROI to the client. Our leadership position is sustained by our commitment to the upmost integrity, and the ongoing investment and acquisition of knowledge and capabilities necessary to meet our clients' evolving needs. If you need assistance in managing your most complex technology or IP challenges, turn to UBM TechInsights for assured results. Visit www.ubmtechinsights.com.

Chipworks is the recognised leader in reverse engineering and patent infringement analysis of semiconductors and electronic systems. The company's ability to analyse the circuitry and physical composition of these systems makes it a key partner in the success of the world's largest semiconductor and microelectronics companies. Intellectual property groups and their legal counsel trust Chipworks for success in patent licensing and litigation - earning hundreds of millions of dollars in patent licences and saving as much in royalty payments. Headquartered in Canada, Chipworks maintains offices in the United States, Japan, Korea, and Taiwan.

Philips IP&S (Intellectual Property & Standards) proactively pursues the creation of new intellectual property in close cooperation with Philips’ operating sectors and the other departments within Philips Group Innovation. Philips IP&S is a leading industrial IP organisation, providing world-class IP solutions to Philips’ businesses to support their growth, competitiveness and profitability.
Philips’ IP portfolio consists of around 54,000 patent rights, 39,000 trademarks, 70,000 design rights and 4,400 domain name registrations. Philips filed approximately 1,450 patents in 2011, with a strong focus on growth areas in health and wellbeing. Philips IP&S participates in the setting of standards to create new business opportunities for the healthcare, consumer lifestyle and lighting sectors. With 400 employees in 17 offices in 11 countries, Philips IP&S has a strong global presence. Philips IP&S is part of Philips, a diversified health and wellbeing company focused on improving people’s lives through timely innovations. Philips employs over 120,000 employees, with sales and services in more than 100 countries worldwide.

Finnegan protects the ideas and innovations that drive businesses around the world. With more than 375 IP lawyers, Finnegan is one of the largest IP law firms in the world, practising all aspects of patent, trademark, copyright and trade secret law, including counselling, prosecution, licensing and litigation.
The firm represents key innovators - both established multinational leaders and start-up companies - and delivers successful, sophisticated legal strategies to help them protect, advocate and leverage their valuable IP assets.
Headquartered in Washington DC, the firm has four domestic offices in the United States and international offices in Europe and Asia - including Shanghai, Taipei and Tokyo. Finnegan is poised to help companies with IP interests in China, as well as Chinese companies looking to enter the US market.

Host Sponsors
Founded in 1993, Liu, Shen & Associates is a law firm and patent and trademark agency, specialising in intellectual property and related laws. The firm’s practice focuses on filing and prosecuting patent applications, registering trademarks, legal counseling on all phases of IP laws-related practice, and enforcement of IP rights.
Liu, Shen & Associates now has a staff numbering around 400, which includes more than 70 attorneys at law and about 170 qualified patent attorneys, with expertise that covers almost all technical fields.
Serving thousands of clients, including numerous multinational corporations and world-famous brand owners, Liu, Shen & Associates has grown to be one of the largest law firms and a leading IP firm in China. The firm’s well-received reputation around the world has been built on years of effort to provide high-quality services by the firm’s hundreds of experienced professionals and well-trained supporting staff.
The firm will continue its commitment to excellence in the years to come.

Silver sponsors
Acacia Research Corporation’s subsidiaries partner with inventors and patent owners, license the patents to corporate users and share the revenue. Acacia Research Corporation’s subsidiaries control 250 patent portfolios, covering technologies used in a wide variety of industries. Information about Acacia Research Corporation and its subsidiaries is available at www.acaciaresearchgroup.com and www.acaciaresearch.com.

Marqera is a global IP trading and advisory firm, delivering a range of products and services. These include patent commercialisation, consumer product commercialisation and incubation, and advisory services.
Marqera’s clients include large and small companies, leading research institutions and noted venture capital and other investment firms. Marqera maintains offices in the United States and abroad and brings together some of the most experienced professionals in the industry.

Papst Licensing GmbH & Co KG was established in 1992 by its founder, Georg Papst. In 1993 the patent licensing firm acquired the entire patent portfolio of Papst-Motoren, the company founded by Georg Papst’s father Hermann Papst, and set out to take active action against patent infringement on the international level. Papst Licensing built up an international network of experts for monetising infringed patents, concluding more than 150 licence agreements with virtually all renowned companies in the IT and electronics industry. Georg Papst’s sons, Constantin and Daniel, followed into the business and today Papst Licensing offers practical support to third parties facing infringements of quality patents, with the aim of securing licences from infringers. Operating investor independently, the Papst family is in its third generation of licensing and advancing innovation. Where no amicable resolution can be obtained, Papst Licensing is determined and experienced in enforcing its rights in court, especially in the United States, the Netherlands and Germany.

Intellectual property is integral to Microsoft’s success. Our patents, copyrights, trademarks and trade secrets enable us to develop innovative software, helping people and businesses throughout the world to realise their full potential. With an annual R&D budget of over US$9 billion, no other software company invests as much in innovation. Microsoft views intellectual property as a strategic asset that provides significant value to the company and its customers and partners. Microsoft’s portfolio of over 30,000 issued patents, with over 38,000 pending worldwide, is consistently rated at the top of the industry by IEEE, Ocean Tomo and The Patent Board. Our Windows and Office products are two of the most successful copyrighted products in history. And Microsoft is ranked #3 in the Interbrand Best Global Brands 2011, with a brand value of over US$59 billion, reflecting the impact of our strong trademark portfolio. Microsoft strives to play a responsible leadership role in the IP ecosystem.

Global IP Law Group is a law firm with global reach and experience focused on monetising intellectual property. Global IP has generated nearly US$5 billion for its clients in sales, licensing and litigation of patents, including the 2011 sale of the Nortel Networks patent portfolio. With offices in the United States, Europe and Asia-Pacific, Global IP offers services, insight and global resources to large and small-sized companies, independent inventors and universities seeking value for their IP assets. Global IP concentrates on all aspects of monetising intellectual property (particularly patents) through sale, licensing and litigation. Global IP emphasises a deal-oriented approach, while maintaining a robust litigation option. Global IP representations differ from widely used approaches in important ways: we explore all monetisation options with a tested and refined business model and have contacts in numerous industries that produce superior results.

Bronze sponsors
Pluritas LLC is among the most active IP transaction advisers, providing rights holders with expert assistance on patent and brand assessment, and the valuation and commercialisation of IP assets.
Since 2002, the firm has managed and successfully closed more than 100 patent and brand transactions on behalf of clients including Fortune 50 companies, small and medium-sized enterprises, distressed entities and independent inventors. IP sellers, buyers, investors and advisers worldwide rely on Pluritas for detailed patent and brand analysis, market intelligence and monetisation expertise. Pluritas professionals can be found in locations including San Francisco, Boston, Chicago and Houston.

Intellectual Ventures is the global leader in the business of invention and is interested in collaborating on your next big idea. Whether you’re an innovative product company looking to leapfrog a competitor or an inventor looking to monetise your invention, connect with us. We have the portfolio, network and capital you need to license, develop and sell inventions. Together, we can energise the invention economy and help to drive innovation around the world.

RWS Group provides specialist IP search, translation and filing services. The RWS Translation Division is the world's leading patent translation specialist. Its core services include EuroFile, offering full European translation and validation; WorldFile, offering translation and filing worldwide, via both the national and Patent Cooperation Treaty route; and IP-Trans, offering translations for information purposes.
The company’s information division offers patent, design and non-patent literature searches; patent watches; file wrappers and inspections; and status reports. PatBase - its professional patent database, developed in partnership with Minesoft Limited - offers full-text searching combined with direct family display and is available on an annual subscription basis. The group has offices in China, France, Germany, Japan, Switzerland, the United Kingdom and the United States, and employs more than 500 staff.

Formed in 2003 and based in Dublin, Ireland, Hanna Moore & Curley is a leading firm of European patent and trademark attorneys, specialising in high-technology and software, and is rated as a Tier 1 firm in Ireland by Managing Intellectual Property.
Its international client base includes start-ups, research institutions and large multinationals across Ireland, the United Kingdom, the United States, Canada, Australia and China. Its base in Dalian makes it the only Irish IP firm with an office in China.
The firm provides pragmatic and commercial advice and is known for its high-quality professional service before the European Patent Office, the Office for Harmonisation in the Internal Market, the UK Intellectual Property Office and the Irish Patents Office. It advises on the development and maintenance of worldwide patent and trademark portfolios to maximise the potential of clients’ IP assets.

Hewlett-Packard (HP), the world’s largest technology company, brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure at the convergence of the cloud and connectivity. HP is a global technology leader known for its highly innovative research and has a portfolio of more than 36,000 patents worldwide, as well as other intellectual property. HP is a highly sought-after partner for companies looking for leading-edge technologies and intellectual property to build and grow their business successfully.

ICEBERG Capital Partners Limited is a global innovation investment, venturing and advisory firm. ICEBERG partners with world-leading technology companies, investors and government organisations to leverage successfully and monetise innovation assets through IP venturing, licensing, divestments and acquisitions.
The firm delivers an innovative, bespoke and highly market-driven approach to global IP transactions, structured financing, mergers and acquisitions and venturing. In addition, it leverages a deep and dynamic understanding of the supply and demand for technology within the global IP marketplace, further driving success for its stakeholders. ICEBERG is headquartered in London, with representation in the United States and Asia.

Questel has been focusing on its core business, intellectual property, since its inception in the early 1970s. We provide a suite of leading-edge patent and industrial design services to researchers, lawyers, scientists and competitive intelligence professionals. Questel built Fampat, the largest database collections in the world, and provides the Orbit.com portal for searching, mapping, watching, archiving and sharing information, as well as analysing and managing IP portfolios. Since 2007, Questel has been supported by the leading European mid-cap private equity investor Syntegra Capital.

Established in 2003, Ocean Tomo, LLC is the Intellectual Capital Merchant Banc™ firm. The company provides financial products and services related to intellectual property, including expert testimony, valuation, strategy, research, ratings, investments, risk management and transactions. Ocean Tomo assists clients – corporations, law firms, governments and institutional investors – in realising Intellectual Capital Equity® value, broadly defined.
Headquartered in Chicago, Ocean Tomo has offices in Greenwich, Houston, Orange County and San Francisco. Subsidiaries of Ocean Tomo include Ocean Tomo Risk Management, LLC; Ocean Tomo Asset Management, LLC; OTI Data Networks, LLC; Patent Marking, LLC; and Ocean Tomo Capital, LLC – publisher of the Ocean Tomo 300® Patent Index family. Ocean Tomo is the founder of the Intellectual Property Exchange International (IPXI), Inc, as well as the exclusive licensee and distributor of the PatentRatings® system.

inovia is a global leader in foreign patent filing, having served over 1,000 clients. Its global instruction platform, inovia.com, simplifies the Patent Cooperation Treaty national stage entry and European validation processes. With headquarters in New York, offices in London, Munich and Sydney, and agents covering over 80 countries, inovia provides support in all major time zones and IP jurisdictions. inovia's patented technology pioneered online foreign filing and is recognised among the World Intellectual Property Organisation's most notable inventions. For more information visit www.inovia.com or follow the company on Twitter at @inoviaIP.

Supported by
Shenzhen Copyright Society is a non-profit organisation with legal personality whose members include corporations, institutions, social organisations and individuals in Shenzhen. The society aims to promote research into, the protection of, and the planning of development strategies for, the creative industries in Shenzhen. It also strives to secure timely support and guidance from the government.
The society is the only organisation at a primary level in Shenzhen that has been authorised by the Copyright Bureau of Guangdong Province. It can accept copyright registration business in Shenzhen directly. Other services provided include copyright registrations for computer software, time-stamping protection for digital works, guarantees of time-stamping digital evidence and the purchase of original software.

Established in 1980, the IP Publishing House (IPPH) is sponsored and governed by the State IP Office of China (SIPO). It is authorised as the sole legal publisher of Chinese patent documents and the exclusive exporter of patent information services on behalf of SIPO. IPPH is one of the top 100 publishing houses in China and has eight business units and a staff of nearly 1,000.
For the past three decades, IPPH has been committed to delivering professional services and portfolio solutions to governments, organisations and businesses.

The China IP Society was established on 29th March 1985. The society is a national, academic and non-profit organisation formed voluntarily by institutions, social organisations and individuals that are engaged in IP research and management. The society falls under the supervision of the State IP Office and the administration of the Social Organisations Registration and Administration Authority under the Ministry of Civil Affairs. The society’s mission is to promote the development of IP business and contribute to the creation of China as an innovative country.

China Technology Exchange (CTEX) is a technology transaction service provider jointly established by the Beijing Municipal People’s Government, the Ministry of Science and Technology and the State IP Office, with approval from the State Council. It is incorporated in the form of a limited liability company with investment from the China Beijing Equity Exchange, the Beijing High-Tech Startup Service Centre, the Beijing Zhonghai Investment Management Corporation and the Chinese Academy of Sciences Holdings Co Ltd. The company has a registered capital of Rmb224 million.
Built on the concept of combining technology, capital and service, CTEX has dedicated itself to building an internet platform for technology transactions, an innovative financing platform and a market-oriented operational platform for technical policies. It also offers a wide range of low-cost and highly efficient professional services, including transferring and licensing patent technologies, trademarks and other intellectual property.

The EU Chamber of Commerce in China was founded on 19th October 2000 by 51 member companies based in China. The rationale for the establishment of the chamber was based on the need for EU and local European businesses to find a common voice within the various business sectors. Eleven years since its foundation, the chamber now has a total of more than 1,600 members in nine cities: Beijing, Chengdu, Chonqing, Nanjing, Pearl River Delta (Guangzhou and Shenzhen), Shanghai, Shenyang and Tianjin. The chamber is recognised by the European Commission and the Chinese authorities as the official voice of European business in China.
The chamber is a member-driven, non-profit, fee-based organisation with a core structure of 34 working groups and forums representing European business in China. It is recognised as a foreign chamber of commerce by the Ministry of Commerce and the China Council for the Promotion of International Trade.

Media Partners
Globe Law and Business specialises in producing practical, topical titles for international legal and business professionals.
Established in 2005, we set out to create books that are of a sufficiently high level to be of real use to the experienced professional, yet still accessible and easy to navigate. We are a division of Globe Business Publishing Ltd, based in London, focusing in particular on intellectual property, energy and finance.
We love books. Our hardback titles are carefully produced, with the utmost attention paid to the editorial, design and production processes. We hope that this results in high-quality titles which are easy to read.

Launched in 1998, the International Law Office (ILO) is the nexus where global corporate counsel engage with the world's pre-eminent law firms, and with each other. The ILO brand encompasses a multifaceted online resource for senior international corporate counsel, which provides tailored, quality-assured updates on global legal developments, a database of the world's major deals and the legal advisers involved, and a comprehensive directory of firms and partners. Recognising its unique relationship with global corporate counsel, ILO is an Online Media Partner to the ACC, IBA, ABA Section of International Law, IPBA and ECLA.

Lexology is a fully customisable daily newsfeed of law firm client alerts, articles and blogs delivered to the desktops of senior business lawyers worldwide on a daily basis.

World Trademark Review is a bi-monthly, practitioner-led publication which focuses on the issues that matter to trademark professionals the world over. In each issue the experienced editorial team and extensive panel of correspondents provide in-depth coverage of national and regional trends, profile the world's major trademark offices (including how they function and handle important registration issues), and conduct interviews with leading trademark personalities.

The Yesipo IP forum is a user-generated content website for all IP-related practitioners. As a community of in-house counsel, private practitioners, investors, academics and senior management from China and other countries, YESIPO provides a place to share IP news, technology insights, experiences in IP work and qualification examinations and opportunities for career development, as well as related presentations and documents.
With a slogan of “Fuelling the fire of genius, igniting smart China” and values including openness, sharing, innovation and cooperation, YESIPO has launched, sponsored or supported a large number of IP-related conferences, salons and other activities. Nearly 26,000 members have registered with YESIPO to date.



